Joanna Turczynska

Sales-Led - Some products sell themselves. This is about the deals that don't. What AI changes in sales-led growth (and what it doesn't).

Account X-ray - An open research kit that turns the AI you already use into a first-call prep analyst. The facts, dated and sourced, plus the angles to try in the room.

Writing

How I would build an AI-native sales org, one workflow at a timeSeptember 2026 · new
Your biggest deal can settle the AI debate for youJuly 2026

Everyone's guessing how AI plays out in deals like these. Subscribe, and I'll do the guessing for you.