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Stall: cannot get it through the organisation

Meet each side alone and carry proposals between them

When joint committee calls stall, meet each person alone, ask what they will not say in the room, carry the offers between them, and bring the group back only to confirm.

Evidence: documented practice. Sellers and trainers publish how they do it. No study has tested it.

What it is.

The joint committee calls go nowhere. Finance says one thing in the room, IT another, and nobody moves while their colleagues are watching.

Stop running the deal through the joint call for a while. See each person on their own, ask what they will not say with their colleagues listening, and carry the offers, the concessions and the exact wording between the rooms yourself. Bring the group back together when there is something to confirm. Mediators call the private meeting a caucus. The popular name, shuttle diplomacy, comes from reporters following Henry Kissinger's short flights between Middle East capitals in 1974, as the US State Department's historian records.

If two groups inside the buyer have stopped moving towards each other, mediation has a last-resort version: one written package, sent privately to both, with a deadline and two permitted answers, accept or reject, and a promise not to reveal either answer unless both say yes. Keep in mind that a mediator is a neutral both sides hired, and you are not.

What it looks like.

The sales version is a pre-call, not a replacement. On episode 453 of 30 Minutes to President's Club, David Rosenstein, a senior account executive at LinkedIn, prepares a large meeting this way: divide the room strategically, prep with your champion, "pre-call each stakeholder", then personalise the questions in the meeting itself. The joint meeting still happens.

The mediator's version. Gregorio Billikopf, writing in Group Facilitation in 2002, describes meeting each party separately before bringing them together at all. His test of whether a joint session is safe is to ask one party what they value in the other, and not to treat the first negative answer as final. He publishes no script.

A written proposal, word for word. The wording of Professor Eric Green's proposal in a 2012 dispute is public because the parties later fought over whether it bound them, and the Ninth Circuit's opinion in Sony v. HannStar reproduces the emails. He proposed settling for $4.1 million, paid on 30 March, and asked each side to tell him privately, by 5pm on 27 March, whether it would ACCEPT or REJECT. The answers were double-blind: a side that did not accept would never learn what the other had said. The next day he reminded both that no negotiation was permitted. Josh Fruchter's account for Merge Mediation draws the lesson from what followed: say in the document that it is binding.

What to try before it. Stephen Hochman tells mediators to exhaust the conditional offer first, asking one side in private whether, if the other side reached a stated figure, they would move to a figure of their own, and to keep the proposal for the end, when everything else has failed.

No sales source publishes a seller carrying offers between the rooms of one buyer, or tabling one package to two departments on accept-or-reject terms.

Where it has been tested.

In B2B sales

Nobody has measured it. No study compares sellers who broke a stalled committee into separate meetings with sellers who kept the joint call.

The one B2B finding is a warning. Gartner's 2025 survey of 632 B2B buyers found unhealthy conflict in 74% of buying groups, and that content aimed at the whole group raised consensus while content aimed at individuals cut it sharply; the figures are under After a group call, write to each person separately. That measures what the seller sends, not how the meetings are arranged, but it cautions against letting separate conversations become the whole process. Gartner sells research and advice to sales organisations.

In other disciplines

Meeting apart changes what people say, not whether they agree. Gary Welton, Dean Pruitt and Neil McGillicuddy analysed 51 community mediations in 1988. In private meetings, people were less hostile, gave more information and proposed more new options, and also talked up their own side and ran the other down more. The same group then studied 73 cases in 1992 and found no link between caucusing and whether agreement was reached or how good it was. Roselle Wissler and Art Hinshaw surveyed more than 1,000 mediators in eight US states in 2024 and found few differences in final outcomes between cases that started apart and cases that started together, once the amount of real discussion was taken into account. Jill Tanz and colleagues added an early private meeting to a community mediation programme in 2023; people felt better understood, and the study does not report whether more cases settled.

Nobody concedes in front of their own side. Peter Carnevale, Dean Pruitt and Scott Britton found in 1979 that negotiators watched by the people they represented turned to threats and hard positions, which left everyone worse off. A committee member watched by colleagues is a different relationship, and nobody has tested it.

The proposal, from inside mediation. Daniel Klerman and Lisa Klerman analysed one mediator's notes on more than 400 employment cases: over 94% settled, a mediator's proposal was used in almost 90% of them, and over 99% of those settled. One mediator, no comparison group, and the proposal is by design the last thing tried. Debra Berman's 2022 survey of 167 mediators found 84% had used one and remembered an average acceptance rate of 73%, and most urged keeping it for a last resort.

The objections. Judge Wynne Carvill, writing for JAMS in 2020, says that when parties came to expect his proposals they stopped negotiating with each other and spent the session trying to influence his number. Eric Galton, Lela Love and Jerry Weiss argue in The Decline of Dialogue that the drift to separate-rooms-only mediation is a loss.

Caveat.

Everything measured comes from mediation, where the person running the separate meetings is a neutral with no stake in the result, while a seller who does it wants one particular answer. The closest direct test found that starting apart made little difference to final outcomes, and nobody has compared a double-blind proposal with the same package put openly to both sides.

Takeaway.

Use separate meetings to find the blockage, not to close the deal: see each person alone, ask what they will not say in the room, then bring the group back together for the decision. If two groups inside the buyer are stuck, a single written package with a deadline and two permitted answers is the mediator's last resort, and it has never been run by a party with a stake in the outcome, which is what you would be.

Sources.

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