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Stall: stuck in the machinery

Get the contract through legal and security

Name the stops before they happen, date every step of the redline round with your champion, hold your own legal team's approved fallbacks, and ask how many reviews are ahead of yours.

Evidence: documented practice. Sellers and trainers publish how they do it. No study has tested it.

What it is.

The buyer said yes. Then the contract went to legal and the security questionnaire went to IT, and the deal went silent.

Four things help, and all of them start before the silence. Tell the buyer where deals like this usually stop, at security and at legal, how long each stop normally takes and what it will look like from their side, while the deal is still healthy, so a queue does not get read as a verdict. Put a date on every step of the contract review with your champion, not just on the signature. Before the buyer's redlines arrive, get your own legal team to write down what it will accept, ranked, with the name of who approves each level, so you can agree a change the same day instead of opening a ticket. And ask how many reviews sit ahead of yours and how many arrive each week: divided, those two numbers tell you roughly how long your contract waits before anyone opens it. Spend your effort making your own file quick to review rather than pushing it up the queue.

What it looks like.

Armand Farrokh's redline deadlines. He splits legal review into first cuts, further cuts, the legal-to-legal call and signature, and explains why first cuts take longest: legal teams have a contract queue, and they put first the contracts their own company is selling. His fastest schedule at Pave, for mid-market deals: Day 0, send contract; Day 3, first cuts back, returned by his side within 24 hours; Day 5, second cuts back; Day 6, legal-to-legal call; Day 7, signed. He maps it with the champion on a call and sends it as an email they can forward to legal. Before legal starts, he asks the champion how long, when they have bought things like this before, legal usually took to get to the first review. For a plan dated back from a real close date, see The mutual action plan.

The stops, named in advance. MEDDICC's Paper Process page lists where a finished deal stalls: legal review, security sign-offs, vendor questionnaires and negotiations over the master services agreement. It is written for the seller's forecast. No source publishes the sentence a seller says to the buyer.

Running the legal-to-legal call. Nada Alnajafi, a corporate counsel, writes in Contract Nerds that after one email exchange of redlines it is time for a live call, run "like it's an important business meeting": no more than six people, an agenda built from the open redlines with the big issues first, the document on screen, new wording drafted during the call, and before anyone hangs up, agreement on who sends the next draft and by when.

Your own legal team's fallback menu. Ironclad's article on contract playbooks prints it as three columns, clause, standard position, fallback: limitation of liability capped at the contract value, falling back to twice the contract value applied to both sides; termination for convenience at thirty days' notice, falling back to sixty; your own governing law, falling back to a neutral one. Beside it, three tiers of authority: the seller alone inside the fallbacks, a contracts manager beyond them, senior counsel near the walk-away line. The article's example of a usable walk-away line is "We do not accept uncapped liability under any circumstances". Ironclad sells contract software. Bloomberg Law's guide adds that each entry should give the exact fallback wording, the reason for it in words a non-lawyer can argue, and the point at which to escalate or walk away. GitLab's public handbook shows the seller's side of the gate: how far its legal team will move depends on deal size, strategic importance and future market, with minimal changes expected on a $30,000 deal.

The queue arithmetic. John Little's 1961 proof says the number of items in a queue equals the rate they arrive times the time each one spends there. So the number of contracts waiting ahead of yours, divided by how many arrive each week, gives roughly the number of weeks before yours is opened. No sales source publishes the question.

Where it has been tested.

In B2B sales

Nobody has measured any of the four. No study compares deals whose legal steps carried dates, or whose seller held pre-approved fallbacks, or named the stops in advance, with deals that did not. The contract-software vendors' own figures, such as Ironclad's 2026 benchmark landing page, come with no sample, definitions or method.

Which clauses to take to your lawyer first. The Commerce and Contract Management Institute's survey of more than 600 contracting professionals, published with NCMA, notes that in commercial B2B contracts the most negotiated terms are limitation of liability, indemnities, intellectual property and data security.

In other disciplines

The best-known evidence for spacing deadlines has been retracted. Dan Ariely and Klaus Wertenbroch's 2002 experiment reported that proofreaders given evenly spaced deadlines found 136.1 errors against 71.1 for those with one final deadline. Data Colada showed on 31 August 2026 that 18 of the 20 people in the final-deadline group had a near-twin in the data, with participant numbers exactly ten apart, and concluded the data were tampered with or fabricated. Wertenbroch asked for the retraction on 23 July 2026, and Psychological Science retracted the paper on 2 September, as Retraction Watch reported. Kyle Hyndman and Alberto Bisin's replication found that changing the deadlines made a negligible difference, and their earlier field experiment with students found that people wanted deadlines but did not finish more because of them.

What a deadline reliably changes is when agreement arrives. In Uri Gneezy, Ernan Haruvy and Alvin Roth's bargaining experiments, 87.5% of agreements under a one-minute deadline came with less than ten seconds left. The same paper reports that 70% of civil cases in one sample settled in the last 30 days before trial. Several early dates mean several such moments instead of one.

Near subgoals beat a distant goal, in one older experiment. Albert Bandura and Dale Schunk gave 40 children who were behind in arithmetic either a goal for each session, one goal for the end, or none. The session-goal group finished 74% of the material, against 55% and 53%.

Pre-approved authority gets used. Standing orders let nurses and pharmacists vaccinate under a protocol approved in advance instead of waiting for a doctor's signature. The Community Preventive Services Task Force's review of 35 studies found vaccination rates rose by a median of 24 percentage points, and by 16 points where standing orders were the only change.

Waiting explodes near capacity. Adrian Bagust and colleagues' simulation of a 200-bed hospital found shortages rare below about 85% occupancy and a regular crisis above 90%. Queues in general behave this way near capacity, which is the reason to make your own file quick to review rather than push it up the list.

Warning people about a hard stretch works, with a catch. Jerry Suls and Choi Wan's review of preparation for medical procedures found that describing the steps alone did nothing, while describing the steps and what they would feel like helped most. Melissa Oldham and colleagues' review of 31 trials found that preparing people for therapy kept more of them in it. The catch: in Giuseppe Cocco's trial of 114 men starting a blood-pressure drug, those told it might cause erectile dysfunction reported it 32% of the time, against 13% of those told only the drug's name and 8% of those told nothing. A warning can help bring on what it names.

Caveat.

Nobody has tested any of these steps in a deal. The deadline evidence comes from laboratory bargaining and students, the fallback evidence from nurses vaccinating patients, and the preparation evidence from people who had already agreed to the procedure, not a buying group deciding whether to carry on. The one trial that priced a warning found it made the warned-about problem more common.

Takeaway.

Before the contract goes out, name the stops and what they will look like, date every step of the redline round with your champion, pre-book the legal-to-legal call, and hold your own legal team's approved fallbacks for the clauses that always get redlined. Ask how many reviews are ahead of yours and plan around the answer. Say the stops matter-of-factly, as normal steps, not as warnings of trouble.

Sources.

Recommended by

B2B sales research and data

From other disciplines

Who says do not

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